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2007 MOREHOUSE PARISH STRATEGIC PLAN
UPDATE Document
available Overview of the Planning Process The previous Strategic Plan was completed in October 2002 with much of the data drawn from the 1990 and 2000 Censuses. Goals to improve the appearance and promote pride in the community have been very successful. Many of the goals were directed at improving education, developing a lake for water supply, and economic development and improving housing. There are a number of groups in the community that target specific goals but to best utilize available talent, it would be beneficial to more closely coordinate efforts. This review is designed to provide input from the community to strengthen support and provide understanding of the issues and challenges for Morehouse Parish and the region. Economic Base There is little significant change from the 2002 Plan but the following items highlight many important points.
Vision Statement - 2002 Participants in the 2002 study indicated a strong desire to create conditions that provide “a good quality of life for all citizens of Morehouse Parish where individuals can reach their full potential. This can be accomplished by individual effort and through the development of a more educated populous and well trained workforce.” Priority Issues 2002
In 2007, interviewing residents in Morehouse Parish reveals that most are concerned about jobs or the lack of opportunity in the area. While most of the issues of 2002 are still a concern to many in the community, significant progress has been made in community beautification programs, main street projects and improvements to the public education system. Infrastructure is at the top of the list but lack of a Master Plan to identify and prioritize needed projects limits the community’s ability to pursue funding that may be available for such projects. Road and street improvements as well as sewer systems and drainage projects are not glamorous achievements but are essential to attract employers to this area. Later in the report we will look at some typical requests from actual proposals to help us understand what is required to be a competitor for regional opportunities. Number One Concern When ask, most people in Morehouse Parish are concerned about increasing jobs and economic opportunities for themselves, their children and grandchildren. To accomplish this requires the community to compete with thousands of other communities who also have the same desire. In order to compete we must first identify the most probable industries or businesses that would locate in communities with similar demographic profiles, resources and transportation networks. Community Needs The issues identified in 2002 were developed from a meeting of leaders in the community. In addition, a number of interviews were held to insure that all stakeholders had input in the process. During the last two months, interviews have been conducted with a number of community leaders, stakeholders and concerned citizens of the parish. Impromptu conversations allow people to talk candidly about their concerns and opinions about the community. While much of the supplemental information has been collected over the last two months, some data has been compiled during the last two years. To identify the needs of a community we must to take a fresh look to assess how others might view us. Before beginning the evaluation of the Strengths, Weakness, Opportunities and Threats, we should first consider some conditions that exist in communities with large declining industries. In small communities that have been dominated by existing industry for many years, the presence of an industry with high wages, benefits and stability provides many advantages. This includes substantial contributions to the tax base, support of local activities, and a high manufacturing wage rate. This can also have other effects on the community that are of little concern so long as that industry is in the growth or stable stage of economic life. Other support industries that cluster around a large plant are also prospering as well. As the flagship industry begins to decline, fewer new developments are started as a result of uncertainty within the community. Research projects have documented that the mere existence of uncertainty alters the way people make decisions even when the outcome is irrelevant to the situation. (Made to Stick, 2007) In Bastrop, uncertainty has loomed over the community for twenty-five to thirty years creating a slow drain of resources and population decline. Rumors that have circulated since the closure of the Bastrop Mill in the early 1980s have given credibility to the idea that the remaining mill might close at any time. In 2005, when a possibility of closure was announced it sent major shockwaves through the community. In preparing community assessments, there are often many strategies recommended to fit generic towns of similar sizes and demographic data. However “paper mill” towns present some specific challenges that must be considered. Those items will be included in the SWOT analysis and will be determining factors for recommendations to stimulate the economy. Community Strategies Group, LLC was recently hired by Ouachita Parish, Monroe, West Monroe and the Ouachita Economic Development Corporation to assess the needs of the region and some of those findings will also be incorporated into this review. Evaluation of the Strength, Weaknesses, Opportunities and Threats (SWOT) AnalysisStrengths Attracting more regional shoppers to the new Wal-Mart Super Center and surrounding development while retaining local shoppers will increase sales tax collections and provide more retail employment. This development also extended water and sewer service along U.S. Highway 165 east of town providing needed infrastructure to stimulate additional growth. Although the number employed at the International Paper Mill continues to decline, increased productivity and favorable market conditions have extended the economic life of the facility. Stabilization or a more gradual decline gives the community more time to diversify the economy. The Census Tract that includes International Paper was added to the U. S. Housing and Urban development Renewal Community Program. This is a primary commercial area with approximately 150 small businesses that can apply for tax credits. A number of residential areas were also added, providing potential workers for these businesses and increasing the probability of employees who qualify for business tax credits. The extra tax savings injects a substantial amount of money into the local economy. Morehouse schools have recently successfully consolidated some schools allowing students in the area to benefit from enhanced curriculums. The community has supported area schools with local taxes providing substantial physical improvements. Aggressive recruitment has also increased the number of certified teachers tin the system. Bastrop High School won the District Championship in football for two years, which has increased interest and support for the school. The excitement of a winning team increases morale in the community as well. Bastrop has a Technical College, with two local campuses, and is adding a number of new curriculums this fall, including Biomedical Technology and programs to quality for Microsoft Certifications. The College has been successful in structuring a welding program that has been a valuable marketing tool for the community. The Airport Campus is near the industrial park and offers customized training programs for new and existing businesses. Bastrop is located at an intersection of roadways that provide easy access to Interstate highways in Louisiana (I-20) as well as in Arkansas. The value of this position will increase with the completion of Interstate 69, and the Regional Intermodel Facilities at West Monroe, Lake Providence and Monticello, Arkansas. The parish has a large agricultural community which produces a variety of crops that can be used to attract value-added industries. The Community has a successful Main Street Program and has received national recognition for accomplishments in the downtown area. Morehouse General is a publicly owned rural hospital which offers full services to the area. Recent financial difficulties at the hospital do not diminish the importance of the facility as a major asset to the community. Morehouse Parish has a general aviation airport which has recently made improvements including 24 hour fueling services and a new taxiway. This type of airport was recently identified as an overlooked resource by Competitive Strategies Group which prepared a regional assessment for Ouachita Parish. Local beautification groups and the City of Bastrop have worked diligently to clean up the area. This effort has enhanced the appearance of the community which recently received the Cleanest City Award in it’s division. The City of Bastrop has also adopted an aggressive code enforcement program and is addressing cleanup for property with absentee owners and adjudicated properties. The City of Bastrop has been successful in accessing funding from the Economic Development Assistance Program to assist new business development. The program administered through Louisiana Economic Development provides funding to finance certain business development for new and existing business expansion through a sponsoring public entity. Chemin-a-haut State Park is located in the northern portion of the parish. The natural setting offers opportunities for camping, fishing and trail rides. It is equipped with individual cabins, group cabins and a lodge with a swimming pool. The State Park adjoins the area that has been studied for the proposed Morehouse Lake. Weaknesses The community does not have an industrial site large enough to fit the minimum requirements for most current requests. (See table page 14) The study for Ouachita Parish indicated a lack of Class A Industrial Parks/Sites in the region. The current industrial park has very limited access and visibility. This has been a major point of dissatisfaction with occupants of the park. The direct route to U.S. Highway 165 near Ouachita Parish (Naff St.) is a substandard roadway with a 5 ton bridge that limits truck access without traveling through the downtown and retail areas of the City. Companies surveyed that would benefit from improvement of the roadway. There are currently at least 180 jobs generated by companies in this area. Improved access would increase the potential for expansion and creation of additional jobs. The flow of truck traffic is restricted through the downtown area and there is a general need for development of truck routes to avoid the 90° turns in the downtown area. This problem involves all truck traffic currently passing through Bastrop but would be improved with alternative access to the existing industrial park. The Parish has an extensive rail access, but much of the track into the paper mill is in serious need of repair. Many businesses along that rail have been told that Union Pacific intends to abandon the rail at the existing industrial park. A, L & M also has line from Monroe to Crossett which offer better customer service but there are transfer fees for that line that add to the cost. Union Pacific’s main line on the east side of the parish has limited side rail loading. Rail spurs are extremely expensive and any developments would need to accommodate at least 40 cars to get the best service from the railroad. With the large amount of agricultural production, bulk handling facilities are needed that include rail improvements. The two industrial buildings that are currently available and owned by the City of Bastrop have very limited uses. The eave heights of the buildings, size, and foundation designs do not satisfy currently requested specifications. Many buildings in the community are old and need improvements. FEMA maps for the City and Parish were done in the early 80’s and need to be updated. There are no Base Flood Elevations for potential flood hazard areas in the unincorporated areas of the Parish. Continued weakness in the Monroe economy has affected many workers in Morehouse Parish. The State Farm Regional office and Delphi-Guide Plant have closed within the last three years. Like many other rural areas, illegal drug use is a problem. A lack of opportunity tends to increase this type of activity and getting qualified workers who can pass a drug test is an increasing problem. Because the driving patterns for people passing through Bastrop from Monroe to southeast Arkansas go past the paper mill, there is a general perception that Bastrop is just a “mill town” that smells. (It doesn’t matter what it smells like to us.) There is a lack of trust within the community that is perceived to be a racial division which often centers more on economic divisions. This leads to a perception that people are self-serving. This perception may be encouraged by the fact that the same people serve on numerous boards and organizations. There is a need to get a more diverse group of people involved from a cross section of the community. One of the concerns addressed by Vision Group that worked on Goals in 2002 was the need to coordinate economic development activities between the Chamber of Commerce and Morehouse Economic Development. While some progress has been made, there is a tendency for groups to split to form “better” organizations. This is at times presented to the community in a negative manner by the local newspaper. Many people do not understand the function and structure of the different organizations or the amount of funding needed to create dynamic results. There are other items that affect the state’s ability to attract businesses and retirees which present obstacles to local communities. Louisiana’s tax structure discourages business development. A major problem is the high corporate income tax. Transfer fees and sales tax on currently owned motor vehicles discourage people from moving into the state. This is particularly true for retirees who may own motor homes and other expensive vehicles. Opportunities The success of attracting a heavy industrial fabrication company to the industrial park in 2006 has provided an opportunity to develop training programs for local jobs. This company is based in south Louisiana with their main office located at Franklin, Louisiana. The selection of a Bastrop location is an opportunity to show that we can train and provide quality workers. Angus Chemical in Sterlington is located 15 miles west of Bastrop. The company is investing funds at the Delta Community College in Monroe to train P-tech operators for this facility. There is an opportunity to encourage high school seniors who may not be college bound to participate in the program which may lead to a job that allows them to remain in the area. Over the next two years, Highway 425 from Bastrop to the Arkansas line will be improved to a four lane roadway. Many older buildings are currently being purchased and removed to expand the right-of-way. This will encourage construction of new buildings along that corridor. This will also increase the four-lane road frontage available for development. The project is scheduled for completion in 2009. Morehouse Parish has great recreational opportunities for hunting and other outdoor activities. Bayou Bartholomew meanders throughout the parish with very few access points and little visibility. There are a number of popular activities such as canoeing, bird watching, and nature trails that could be developed near more populated areas. While there are periods of low water near the end of summer, some sections could be used for portions of the year to promote tourism related activities. A UDSA grant has been obtained to study the land use from Bastrop to the Ouachita Parish Line. The $25,000 will begin the process of planning development along the existing four lane corridor to the Sterlington/Monroe area. The primary goal will be to identify properties that have the highest potential for development. Proposed ethanol plants in the region could produce large quantities of by-products which can in turn result in other product development. Distiller grains could flood the market for cattle feed leaving opportunities for innovative new businesses. Production of other types of animal food may also provide opportunities for small communities with abundant supplies. There are companies that are creating soil amendments and other products to improve plant growth. Bio-diesel plants also produce byproducts such as glycerin. An effective degreaser, glycerin is used in many cleaning solutions and solvents. The industry is continuing to grow in the domestic market. The cosmetic industry also uses a large amount of glycerin particularly in anti-aging products. There is potential for new products to be developed from both large and small entrepreneurial companies. Threats International Paper will close the Louisiana Mill at Bastrop with a loss of 650 jobs for the region. (Not all employed at the mill live in Morehouse Parish). The tax base for local government entities will be reduced substantially. The number of employed workers may continue to decline. Unless other employment is available, the most highly trained workers may migrate out of the area. Agricultural production and profitability are subject to changes in the Farm Bill. Profits can also be affected by rising fuel prices. Shifts from cotton to corn production will continue to decrease agricultural labor requirements in the most rural areas of the parish. Cotton gins may not have enough business to open this year which could mean permanent closures if current trends continue. Continuing drain of funds from domestic programs to support the war efforts and disaster recovery will make Federal funding for major projects much more competitive for rural communities. Hurricane recovery in the southern portion of the state has also affected State funding sources for such projects. Proposed Goals (The goals address many of the concerns of stakeholders that were listed on the plan from 2002 and which continue to be primary concerns within the community)
· Prepare preliminary studies, soil tests and permit requirements · Provide necessary improvements (specifically utilities) with available funding. At a minimum, develop cost estimates and time lines for construction. 2. Development of a Master Plan that addresses infrastructure needs
3. Work to increase incentives for business development.
Goals from 2002 targeted making the community attractive to retirees as a major goal. It is commonly reported that many people who left the community to pursue careers in other areas of the country have been returning to the parish. The primary drawing power includes low cost of living and ties to family and friends. Many “baby boomers” are returning to take care of aging parents, but for whatever the reason, they are here. There is a lot of talk about being retirement ready, certifications and expensive promotions. We should be careful to inject some reason into how many retirees we will actually attract to this community using these tools. Since it is likely that many prospects will have ties to the community, obtaining names of attendees at high school reunions is a way to development a mailing list of potential residents in a targeted age group. A news letter or a newspaper “selected issue” to promote positive developments, community news and pictures of houses offered for sale, mailed once or twice a year would be very useful at targeting an interested audience. This is more public relations work than a goal, but it is worth the space at the end of the goal section. Targeting Industries The recent study for Monroe (Comprehensive Strategy for Monroe Region) identified target industries for consideration. Among those identified were plastic products manufacturing, call centers, financial service centers, and pharmaceuticals/healthcare products. This report centered on Monroe and surrounding parishes. Morehouse will have some additional considerations as well as limitations.Industries like Angus Chemical are continuing to expand in the region, indicating that other similar companies may find this area attractive. Within the chemical industry there are sectors that are increasing; including soaps, solvents and cleaners. While many chemical companies are shifting production to other countries, there will continue to be opportunities for some production with continued expansion in research and development. There are also a number of alternative fuel facilities proposed or under construction in the region which will generate large quantities of by-products. There will be a lot of valuable material available from these operations which should provide an opportunity for industry clusters. Attracting companies interested in developing products to take advantage of the increased interest in renewal resources should be a priority for our agricultural communities. Summary of Target Industries General Characteristics The area may be attractive to industries that: Require workers accustomed to industrial environment including shift work. Prefer more isolated sites close to a small metropolitan area. Need local agricultural products for value-added industries. Use by-products from ethanol production, bio-diesel plants and other regional industries. Need a less expensive labor supply for services. Specific Industry Recommendations
Site Requirements All of the above industries will desire basic support services. Selection of a site should consider a number of factors. A checklist of particular qualities should be considered. (Industrial Development for a Small Rural Community)
Predevelopment processes should be underway or completed to consider feasibility and environmental impacts. (Developing Rural Industrial Parks) The cost to develop the site will be much more important that the price of the unimproved site. (How to Make an Industrial Site Survey) The community should be ready to enter into property and incentive negotiations with a qualified prospect. (Developing Rural Industrial Parks) Site Evaluations The prime area for development of a site to take advantage of current development trends in Ouachita Parish and developing transportation networks in the region would be the U.S. Highway 165 corridor from Bastrop to the Ouachita Parish line. Many may ask why the U.S. Highway 165 Corridor is the primary area of consideration? There are many challenges to developing sites along this area since it has flood hazard areas, potential wetlands and a large section of property that is encumbered with deed restrictions. However, there are advantages to this area that cannot be duplicated elsewhere in the parish.
Site Criteria Identification The following table was developed from actual RFP’s over the last two years. These projects are often multi-state searches that are highly competitive. Having a site does not guarantee success but otherwise you are not considered.
The following is an example of requirements for a manufacturing company looking for a location within a five state search area. North Louisiana was considered but communities within 30 miles of Shreveport or Monroe were excluded for competitive reasons. We can use this to evaluate some basic requirements. This one is of particular interest because the prospect specified towns with about 10,000 people for consideration. This fits the demographic profile of Bastrop.
Most of the examples shown were provided by Louisiana Economic Development and are confidential. For this reason some specific information is omitted although projects listed are not current and are used only as a guide for improving the community’s ability to respond with a competitive site in a timely manner. Organizing Efforts There are a number of organizations within the community that participate in community and economic development. A lack of clearly defined job descriptions leads to overlaps. There is also a lack of clearly defined purpose as many groups splinter off in different directions with the perception that objections and goals are not being addressed. In response to that, the community is often confused about who is doing what or why so many organizations are needed. There is a need to clearly define an organizational structure the majority of the community will support. Former Mayor Bond saw a need to establish the MEDC with the reasoning that the Chamber of Commerce has a structure and purpose that is often different than an economic development organization. The Chamber of Commerce structure is focused on membership. The MEDC, sometimes referred to as MEDCO, has not been adequately funded and relies primarily on retired or part-time Presidents. The President is a paid position but is contracted and offers little security or benefits. The organization has benefited from a number of qualified people who have served in this position over the years. Most people in the community do not understand what the MEDC contributes to the community. The MEDD was formed to provide a public entity that could ask for public support through a dedicated tax. The MEDD has the ability to receive donations, serve as a public sponsor and receive grants and funding much like the Parish or City. It is however a district or political subdivision and also must operate in a public manner. This is a disadvantage in many incidences where business entities would like to keep business more confidential until decisions are final. More recently there seems to be a struggle between Chambers and Economic Development organizations in many communities. This has been particularly true in Northeast Louisiana and some of this may be emanating from the Monroe area. Successful communities appear to have organizations that maximize efficiency. One example of a community that seems to be getting it right is Tupelo, Mississippi. The community has structured a combined organization with designated functions. Some screen shots of that organization’s website are included indicating how a successful structure might work for this community. If the community is interested in forming a conglomerate type organization it would require some study. We would need a consensus so that no one group is “in-charge” and through the umbrella of a foundation a more diverse cross section of the community would be involved. This could be accomplished by providing services to the community which are not presently available, but development of a larger organization would require additional revenue. The addition of an Entrepreneurial assistance division would provide services through the foundation to people who are not members. This ideally would result in programs for training assistance and development of local programs in cooperation with the Technical College. A successful program could access grants and work with other programs to increase self-sufficiency. Funding sources for the “foundation” would need to be established for several years to give employees the security needed to work effectively. Other Funding Needs If is often necessary for the community to provide a public sponsor to receive funding for economic development assistance. An example would be to purchase a building that would be used for a manufacturing company. The public sponsor actually owns the building until the terms of the contract are fulfilled. It is difficult to fund the project and wait for reimbursement. The public body must have money available to “cash flow” the deal. Because of budget concerns with the parish government it would be difficult to structure projects on a parish wide basis. Money is often required as matching funds for projects at the State and Federal level. Most agencies are more apt to fund a project if the community is willing to provide at least some of the funding. A good Master Plan for needed infrastructure and other improvements will prioritize projects, develop cost estimates and look for funding sources. The development of a Master Plan requires the services of an engineer or other qualified professional to coordinate planning. It is difficult or nearly impossible to get a project funded without a proper plan. Conclusion The uncertain economic conditions in Morehouse Parish have created an image of what things might be like if International Paper decides to close the local mill. There is no reason to believe that Bastrop will “roll up the sidewalks” --- an image that has been portrayed in the media. In fact, the position of Bastrop at the intersection of major highway corridors gives it an advantage to attract companies. There is also reasonable access to several proposed regional intermodel facilities. On the completion of I-69, the U.S Highway 425/165 connector will gain importance as a high traffic connector. Recent meetings to discuss a future Interstate quality connector between I-69 at Monticello to connect I-20 recognize that this is the primary area for consideration. Bastrop is positioned on a growing corridor not a “dead end road” and the future for this area is ready for growth with correct planning. Plans must be official and sanctioned by the community to have strong support to obtain funding. Communication is a key element to involve the public and create a positive atmosphere and ownership in the community. An effective organizational structure for community and economic development is needed to create confidence. The status quo is not enough and new ideas must be explored. Please visit the website for Tupelo Mississippi. www.cdfms.org Be sure to look at the history section and note that they identify that one of the largest contributions of CDF is collaboration with government in the establishment of Nine (9) industrial parks. I also have a copy of their 990 from that gives additional clues as to the internal operation of the organization. It is 36 pages long with over $3M dollars in revenues. To put this in perspective this town has less population than Monroe. The county only has about 75,000 people. |
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